How to Make You Newsletter
Have Raving Fans!
Would you like to have a newsletter with barely
satisfied subscribers who take a look at each issue and
then remove it, or loyal readers who can't wait to get your
A truly successful newsletter doesn't have just
a bunch of subscribers, but "raving fans" who
have a strong relationship with you.
But how can you have such a winning newsletter?
1. Quality Content
It doesn't really matter for your readers how professional
your newsletter design is, or how long the articles are.
They want "quality content". Period.
After all, the reason why they joined your newsletter in
the first place was because you made a promise to provide
them with some certain valuable information.
So each time you sit down to write your next issue, remind
yourself what your readers expect to learn. What did you
promise them? What benefits did you offer when asking them
to sign up?
You should keep these answers in mind all the time when
writing articles, making recommendations, and even placing
ads in your newsletter. Make sure you deliver what you've
promised. This is the secret to keeping your readers happy
and winning new subscribers through word-of-the-mouth.
2. Let Your Readers See the Real
Which of the following newsletters would you like to read
1. A faceless newsletter like it was written by a robot
2. A newsletter with a personality that shines through
its every word. You feel as if you know the writer and feel
he/she is your friend.
I don't think anyone in the world prefers the first one.
Do you? I know all my favorite newsletters show what type
of person has written them. When we read an article, all
of us like to know the characteristics of the writer and
create a picture of them in our mind.
Tell your readers a little bit about yourself. The best
place to share this information is "Editor's Notes"
section. Tell them what makes you happy, and what makes
you upset. If you publish your newsletter in HTML format,
you should definitely consider placing your photo at the
top of each issue.
Let your readers see who you really are. Let your
personality shine through your newsletter!
More and more newsletters are being published every day
about every subject you can think of. It means many options
for for readers, and many competitors for you. Your competitors
are just 2 clicks away: One click on your newsletter
unsubscribe link, and the other on your competition's
So publish an informative newsletter providing quality
content and let your readers know the REAL you. Now you
can relax because yo know your readers will not even "look"
at the competition.
Wish you the best of luck!