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What The Heck Is An Autoresponder


If you are new to online marketing, you are no doubt stumbling over a lot of terms and words that are new to you. (Business jargon, if you will.) One of those words might be autoresponder.

What the heck's an autoresponder? What does it do? Why do I need one?

Glad you asked.

What Is An Autoresponder?

Since the Internet is all about automation and using technology to make our lives simpler, you need to become familiar with a marketing tool that puts all your follow-up on autopilot. That is essentially what an autoresponder does. It's like a little online robot that spits out your pre-written, predetermined messages to those who contact you by email.

Think of it as a system that automatically sends your pre-written information to anyone who requests it. In addition to automatically replying to a request for information, an autoresponder can also follow up with all those contacts who asked for information. And once it's set up, the autoresponder will continue to follow up with them.

It will remember which sales letter your prospects got last and knows when to send the next letter. It never gets mixed-up and won't call in sick to work.

You yourself have been on the receiving end of many autoreponders, but perhaps you were unaware of just how it worked.


In the early days of your new online marketing business, your opt-in list will grow slowly. (Opt-in means the contact has given you permission to send them follow-up emails.) Later, you could become a victim of your own success. When the flood of replies begins to flow, how will you keep up with all of them? Doing it manually would give you migraines of the greatest proportion. You will need to automate the system.

Also, keep in mind that it usually takes more than one contact to make a sale. It could take as many as 6 or 7 contacts for that visitor to truly trust you, and to be fully sold. If you have ever been in sales, you have heard the phrase "The fortune's in the follow-up." It's not just a trite phrase - it is completely true. The more you follow up, the more customers you have, and the more money you will make

The All-Important List

In any business, a customer list is worth a fortune (if handled correctly). Every direct marketer or mail-order marketer knows the value of their customer list. You need to understand the concept as well.

Many online marketing newbies think only about immediate money to be made. And that's fine in the beginning. But as you grow, you will learn that your immediate customer can also become your future customer for other related products. Don't let them get away. Let your autoresponder help capture them and do the follow-up.

An autoresponder system will help you build, manage, and profit from your own opt-in lists very quickly and efficiently.

It might work like this:

* Run an ad

* Direct the prospect to your landing page

* Capture the contact info on the landing page

* Send the contact to an affiliate link

* The customer may or may not purchase

* You follow up with another pitch for the product if they did not purchase

* You then follow up with related products and information (possibly freebies to further win their trust)

Think of the power of this system! The autoresponder can create, send, and track email newsletters, sales letters, messages, updates, and information from anywhere at any time from any computer.

Do I Really Need An AutoResponder?

Here it is in a nutshell: If you are not following up with your prospects on a regular basis, you are losing sales and credibility.

Imagine being able to:

* completely automate your sales letters, newsletters, training, and follow-up messages.

* build, manage, and profit from your own opt-in whenever you want.

* broadcast special offers or announcements with the click of a mouse button.

*remotely update your sales letters any time from any computer.

* instantly test ad copy or special offers.

Your autoresponder runs 24 hours a day, 7 days a week, whether you are at the office, sleeping, having lunch, or enjoying some free time with your family. Your AutoResponder never takes a vacation! So you can!

Because you are able to generate more leads and more efficiently manage your follow up, you will have more time to develop and test new campaigns, or even develop new product lines and marketing ideas!

Here are just a few things you can do with your autoresponders:

* Automate Sales Letters

* Send Training Messages

* Promote Business Opportunities

* Publish Your Ezine

* Distribute Product Information

* Build Your Contact List

* Broadcast Special Offers

* Manage Your Mailing List

* Finally Succeed at Network Marketing

* Improve and Automate Customer Service

* Build Credibility

* Increase Brand Recognition

* And Much More...

Can I Do This?

I know what some of you are thinking. You're a newbie not only at online marketing, but also at doing techie things on the Net. Well, put your mind at ease.

The best autoresponder providers have simple, easy-to-use tutorials which lead you step-by-step in learning how to use their systems. The learning curve is not steep at all. After setting up a couple of campaigns you'll be creating your follow-up's like an old pro.


When deciding where best to spend you money in setting up your business, the best cash you can spend is on one of the better autoresponder systems. Don't wait. Set yours up right away. Begin building your list, and building trust. Soon you will be building a bank account as well.


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