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Autoresponder - 3 Things You Must Do To Increase Your Autoresponder Sign-Ups


So you've signed up for your new autoresponder service, you've installed the code on your website, you have traffic... but no signups.

What to do? It seems that your offer of a monthly newsletter about whatever your website is about is not enticing enough to your readers so they actually subscribe to it and, more importantly, confirm their subscription.

What you need is "bait". And I do not say this condescendingly. You must offer value to your customers if you want them to part with their money. Having a website or a blog is no longer enough to earn money, you have to offer value. We are not in 1996 anymore!

What can you offer to your customers? Here are a few suggestions:

A Free eBook. Make sure you are offering something of value. Don't say it is worth $97 when it clearly is not worth $5. Your customers will value your honesty more than your eBook, anyways. It can be an ebook to which you purchased reprint rights, or to which you have distribution rights. Ideally, it would be an ebook you wrote yourself, so that it has your affiliate links in it, but we're focusing on signups, so that's not crucial for now.

A Free Course. The free courses or lessons that are offered in return for a sign-up are usually called "mini-courses". The subscriber would normally receive the course in parts over 5 or 7 days. Write something that is compelling and informative, so even after the course is over, your customers will look forward to your emails in their inboxes.

A Promise of another Email. This is usually done in the context of the launch of a product or website, and you must convince your customers that what you are offering is so good and so desirable that they should sign up to your list to be notified when the product launches.

You must excellent copy to be able to pull this off. Some name recognition doesn't hurt, either, and of course you must be actually launching a product, otherwise your customers will remember and think, correctly might I add, that you are a fraud.


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