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Note: Before you discover these top 10 newsletter ideas, you can download dozens of free newsletter templates following the link on the left side of this page. Now as for newsletter design tips and publishing ideas...
Since you publish your newsletter on a regular
basis, sometimes it's difficult to find newsletter ideas
for your next issue's content. No matter which autoresponder or email broadcast solution you use, your newsletter content is still king.
You sit in front of your
monitor and stare at the white screen where the typing cursor
is blinking... but your mind doesn't seem to come up with
any ideas.
Here are 10 tips and newsletter examples to help you find good article
ideas for your newsletter...
#1. Make an Ideas List
If you've been writing articles for a while, you know your
brightest ideas don't usually come to your mind when you
need them. Actually, you usually get the best ideas when
you're doing something else and thinking about another thing.
But everything changes when you decide to
sit and write an article... you get the writer's block.
You really need a good idea for your next issue...
but your mind doesn't help a bit.
The solution is creating an idea list of example newsletter ideas. Whenever
you get a bright idea, just add it to your list. After a
short time, you'll have a list full of creative ideas for
your next 20 issues at least. So whenever you want to write
an article, you simply take a look at your list and choose
an idea you feel like writing about.
I've been using this technique for years and it has really helped me write better articles
faster and easier! You can also visit the newsletter templates section on this website to get more ideas.
#2. Study Forums where Your
Target Market Hangs out
More and more people participate in forums
these days. One of the reasons is because you can get professional
advice for free. And this is exactly what makes forums a
great place for you to get bright ideas for your newsletter
content.
You simply need to go to the forums where
your target market hangs out. There you will discover many
of the most common questions and problems your target market
has. So you can write helpful articles about them.
#3. Do a Little Keyword Research
Find out which
keywords your target market are searching in search engines.
Then write an article about it.
So not only you will provide
your subscribers with the exact information they're looking
for, but you may also get a top ranking for that article
in search engines - which will bring you lots of targeted
traffic for free.
Wordtracker is
a very essential keyword research tool that I always use
to get many keyword ideas and find out how many times people
search for them every day. You can also use Wordtracker
FREE keyword suggestion tool to find different keyword variations
for free.
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#4. Ask Your Readers
To turn your subscribers into
loyal readers and win their trust, you should provide them
with the exact information they're looking for.
The easiest way to find out "what"
exactly they want to know is simply adding a "Ask the
Editor" section to your newsletter. Soon you will receive
lot of emails from your readers asking you for advice about
various topics.
You can choose the most common questions and
problems and write an article about it. So you'll get lots
of great article ideas for your future issues. What's more,
your readers will love your newsletter for providing
them with the exact information they need!
You can find good free templates and sample surveys just by doing a quick search in Google.
#5. Browse Article
Directories
There are many article directories available
online. You just need to browse related categories to your
newsletter topic and take a look at article titles. They
will inspire you and give you awesome content ideas for
your newsletter.
Here are some of the largest article directories...
#6. Review Other People's
Products
You might know many great books, software
programs, and services that will benefit your newsletter
readers. So why not write an honest review about
one of them to help your subscribers make the right decision?
What's more, you can join their affiliate
program and earn a commission from every sale you make via
your affiliate link. This can make you a lot of money because
if you provide your readers with a honest review about a
useful product, many of them will buy the product and you'll
get a commission.
#7. Interview an Expert in
Your Field
People like to hear success stories and learn
how successful people have reached to where they are now.
You can interview successful people in your field by email
or phone.
Well-known experts are usually very busy,
so they won't accept long interviews. In general, the more
famous an expert is, the shortest your interview must be
or they won't accept it.
The experts you choose to interview should
not necessarily be very famous - like multi-millionaires.
They hardly accept to let you interview them. You can interview
an ordinary person who has been fairly successful in your
field.
So what questions should you ask them and in which order?
Simply there are many free interview templates and guides on the Internet that you can find easily just by doing a search in Google or your favorite search engine.
#8. Write How-To Articles
You can write how-to articles about almost
anything. People love how-to articles. Here are some sample
titles...
- How
to Go to Sleep in 3 Minutes
- How
to Cure Your Headache in 5 Minutes without any Medicine
- How
to Look 10 Years Younger
You will learn powerful tips and ideas to help you find awesome article ideas that your subscribers will love, by subscribing to the Newsletter Marketing Tips newsletter.
#9. Give a Certain Number
of Tips, Ideas, etc.
People love articles that promise to give
a certain number of tips - like this article. :) These articles
are also easy to write. For example you can easily find
3 tips about any topic and turn it to an article. Here are
some title examples...
- 5
Tips on How to Deal with an Overbearing Boss
- Top
10 Questions to Ask in an Interview
- 9
Creative Home Business Ideas to Start with Less than $100
#10. Use Guest Articles
Don't feel like writing an article or just
don't have the time? No problem. You can publish someone
else's article in your newsletter for free. I've introduced
some large article directories here in this article in Idea
#5.
You can get great ideas on where to use guest articles in your newsletter from these professional newsletter templates.
Since it's much easier to copy and paste a
written article than spending time on writing your own,
you may be tempted to use guest articles as your main article
in many of your issues. But do yourself a favor and don't
do it too often. Let me explain why...
What's the goal of your newsletter? Isn't
it to win your prospects' trust and prove your expertise
to sell them your own products or affiliate products? So
if you don't write the majority of your newsletter articles
yourself, how can you prove your expertise?
Final Thoughts
I hope this article helps you get creative article ideas
for your newsletter. But if you haven't found a good idea
yet, don't push yourself too hard. Don't point a gun to
your mind and order it to give you a great idea or you will
kill it. ;)
After all, it's YOUR mind. It's what has always helped
you in your business... and your life. So be kinder to it.
Relax and take sometime off. Go outside and let your mind
rest for a while. Don't even think about your newsletter.
Then get back to this article and try to find a good idea.
If you get an idea for your next issue, well done! I'm
so happy for you!
But if you still couldn't seem to find anything, no problem.
Just send an email to your readers and let them know you
won't publish your newsletter this week/month.
And remember... your happiness, your health, and enjoying
every minute of your life is what matters the most. You
don't have to write your newsletter until next
week, next month... or even next year. Your newsletter is
just a small part of your business... and your business
is only a small part of your life.
Wish you happiness, health and wealth! :)
Ladan Lashkari
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